While the mailing industry has weathered, and sometimes embraced, many direct communication innovations over the years, direct mail is still the most influential marketing tactic, boasting significant
EnvyPak, America's #1 Clear Envelope Manufacturer, announces an innovative, patent pending, clear plastic envelope format that can reduce postage for marketers by as much as 57%. EnvyPak recently rec... View More
Stephen Covey always advised to "begin with the end in mind." As I look at the way many organizations approach customer communications, they seem to have lost track of true business goals. They base... View More
You’ve heard it all before. Managing the mail center is about efficient employees, streamlined process workflows, top-notch customer service, quick turnaround times, superior communication, and a... View More
ATLANTA, Ga, March 22, 2018—DATAMATX, a national outsourcing provider and leader in the distribution of critical business communications and payment services, further strengthened its privacy... View More
As savvy marketers know, direct mail is an important part of multichannel campaigns. It is the channel that consumers prefer and trust for receiving information about new products and services... View More
Undeliverable-as-Addressed (UAA) mail costs the United States Postal Service (USPS) approximately $1.2 billion dollars each year to handle and process, and this cost is passed along to consumers and m
WASHINGTON — The United States Postal Service is being honored as the top government agency for Multicultural Business Opportunities by Omnikal, the largest business organization promoting inclusive
Experts predict that by 2020, customer experience will outweigh price and product as the key differentiator among competitors. Print and mail service providers can prepare for this transition by chang
A new law just came into force in the Netherlands, and it outlaws leaflets and flyers not sent directly to people at specified addresses. The same sort of law is already in force in the US, and... View More
In the print industry, we like to talk about how effective physical communications are, even in today’s digital world. But digital communication is not without its strengths and unique capabil... View More
With 2018 already here, it is important to spend some time planning and preparing for changes that will impact your business in the new year. One of these changes will be the Postal Service’s rollou
The United States Postal Service (USPS) is implementing Move Update price and classification changes, effective in March 2018. The Move Update postage assessment for non-compliance will increase... View More
Issues that can cause havoc in any mailing department are often rooted in poor planning at the start of a project. Issues stemming from incorrect paper thickness or piece size (height and length (i.e.,... View More
Over the past several years, the United States Postal Service (USPS) has introduced a number of technologies to streamline mail entry. These tools provide obvious advantages for the USPS in term... View More
To help you — and your team — achieve full potential, we must proactively and continually “sharpen the saw.” The concept of sharpening our saw is the pinnacle habit of Stephen... View More
ATLANTA, Ga, February 14, 2018—DATAMATX, a national outsourcing provider and leader in the distribution of critical business communications and payment services, today announced it has success... View More
Xante Digital Multimedia Presses and their thousands of satisfied owners successfully produced over one billion #10 envelopes in 2017. This massive volume of print testifies to the endurance and... View More
Growing up in southern California in a small, middle-class home, my parents taught me at a young age that certain words were inappropriate. After an unexploded firecracker (one of several that I... View More
