Mailers rely heavily on the US Postal Service’s NCOALink dataset – nearly 160 million permanent change-of-address records including individuals, families, and businesses that have updated their... View More

The Mailer Scorecard is important for both mail owners and mail service providers (MSPs). Are you downloading your Mailer Scorecard daily (or at least weekly)? If not, you’re missing an oppo... View More

"A man only learns in two ways, one by reading, and the other by association with smarter people." – Will Rogers What was the last training course you completed? What was the last... View More

Those of us in the direct mail business know that mail is an important marketing channel that gains the attention of customers and prospects while pairing synergistically with other marketing... View More

WASHINGTON — The United States Postal Service reported new delivery performance metrics for the ninth week of the second quarter for fiscal year 2023 showing consistent or improved delivery performa

In a time of supply chain snarls, paper shortages, higher inflation, and ever-increasing customer expectations, now is the best time to look beyond simple address cleansing and find the types of servi

The appearance of your direct mail and transactional mail is, of course, very important. However, all that time you spent on developing and producing your mail is wasted if the data and address... View More

Most mailing services I’ve learned about through the years could benefit from stepping up their marketing efforts. Often these companies have small management teams with no one dedicated to... View More

Less is more, especially if you’re talking about unprofitable customers. If you’ve been in business for a while, you’ve realized by now that some customers are more high maintenance... View More

WASHINGTON — The United States Postal Service reported new delivery performance metrics for the eighth week of the second quarter for fiscal year 2023 showing consistent or improved... View More

When the comments of an organization’s top executive to its board of directors are published in a press release after they’ve met, it’s likely that such a statement is less intended... View More

In March of 2021, the EU introduced the first phase — Release 1 — of its ICS2, which required pre-loading information for any item requiring custom clearance. Data was required for package... View More

In our final issue of 2022, we took a look at the state of mail through the eyes of our readers. We asked you to tell us how you felt about USPS performance, digital communication methods, and m... View More

WASHINGTON — The United States Postal Service reported new delivery performance metrics for the sixth week of the second quarter for fiscal year 2023 showing consistent delivery perf... View More

WASHINGTON — In recent years, a surge in the use of counterfeit postage has been found in the mail stream. The intentional use, or sale, of counterfeit postage is a crime because it seeks to obtain

Every year, you have to balance what you want to make improvements to with what your budget will allow you to do. And when it comes to equipment, if it’s been more than a few years since you have... View More

I don’t think it takes a great deal of insight to predict the path of direct mail over the short term. If you’ve read this column for a while, you’ll know I’ve advocated for... View More

CINCINNATI, OHIO – Kao Collins Inc., a leading manufacturer of industrial inkjet inks, identified three regulatory trends in 2023 likely to impact the food, fashion, and pharmaceutical... View More

If your organization is creating and distributing paper and electronic bills for your clients, who's handling the payments? Does it make sense to offer payment processing to your cl... View More

There is no question that customer relationships and successful business operations rely on great address data. But understanding the need for clean data and keeping it clean are two entirely differen