Mailers are often perplexed regarding the issue of maintaining data for the mailings that they process. What type of data should you be keeping? How long should you keep it? Why do you need to k... View More
The Postal Service has been offering mailing promotions and incentives dating back to 2012, and with each passing year, more and more mailers have successfully taken advantage of innovative ways... View More
Nonprofits mail about 15 billion pieces of First Class Mail, Marketing Mail, and Periodicals each year, or one-tenth of all USPS mail volume. It is imperative nonprofits have a voice in the future of... View More
This title question could be answered with as simple “yes.” However, in true political fashion, let’s use this question as a jumping-off point for a long-winded answer. But unlike most... View More
Among the many cyber tools available to today’s criminals, ransomware poses perhaps the most serious threat to businesses. The term ransomware describes a family of malicious software that’s... View More
This spring, we celebrated the first anniversary of the USPS’s Informed Delivery. Since its inception, the mail stream has become even more transparent and interactive with the introduction of Informed... View More
Anyone reading the postal press may encounter references to “postal reform” and whether it will ever happen. People not in our industry may wonder just exactly what “postal reform”... View More
As more mailers participate in the United States Postal Service (USPS) Seamless Acceptance program, the topic of undocumented mail pieces is worthy of review. For many mailers, any assessments for und
The mailing industry is exciting, challenging, and rewarding to those who have chosen it as a career. It is interesting to learn about all the factors that enable a mail piece to travel from one locat
Your mail piece is one of the best ways to communicate with customers, but if you make an error in the design process, you can lose your chance to engage with your consumer and drive their behavior. W
Your mail piece is one of the best ways to communicate with customers, but if you make an error in the design process, you can lose your chance to engage with your consumer and drive behavior. Rob Han
Congratulations! You have recently been tasked with mailing operations. Now what? Relax and take a deep breath; you’ve got this! Let’s start by focusing on ways to drive savings and, in some... View More
Virtually every mailing operation, large or small, encounters the issue of how to handle loose sacks or trays of mail. Whether it is an entire mailing job that is just too small to meet the Domestic Mail... View More
To best answer this title question requires taking a couple of steps back to provide some needed context. A couple of years ago, the Postal Service established the National Operations Command Ce... View More
When the Postal Service first announced its new Green and Secure program, it was described as a new alternative method to meet the Move Update standard. However, this inadvertently caused confusion, a
The end of 2017 marked an important milestone for both the Postal Service and the mailing industry with the migration of all mail tracking from the legacy tracking system to the new Informed Visibilit
While the mailing industry has weathered, and sometimes embraced, many direct communication innovations over the years, direct mail is still the most influential marketing tactic, boasting significant
With 2018 already here, it is important to spend some time planning and preparing for changes that will impact your business in the new year. One of these changes will be the Postal Service’s rollou
The United States Postal Service (USPS) is implementing Move Update price and classification changes, effective in March 2018. The Move Update postage assessment for non-compliance will increase... View More
Over the past several years, the United States Postal Service (USPS) has introduced a number of technologies to streamline mail entry. These tools provide obvious advantages for the USPS in term... View More
