GettyImages-515230244
How Informed Delivery Can Improve Omnichannel Campaigns
Direct mail has long been the workhorse of direct marketing, but in our mobile-centric world, digital marketing channels often take center stage. Choosing the correct marketing channel for your

The latest news and updates, right to you
SUBSCRIBE

Recommended  

Follow  

News

Postal Service Leadership Changes
Postmaster General and Chief Executive Officer, Megan J. Brennan, has announced the following leadership changes: Jeffrey (Jeff) C. Johnson has been named Vice President, Enterp
CapStone Technologies offers enhanced AutoViriTM Sleever robot for print-to-mail operations
Lincoln, Neb., July 18, 2019 -- CapStone Technologies has released the latest version of its patented AutoViri Sleever robotic technology. The robot, which now offers double the sleeve capacity
GAM Graphics and Marketing once again turns to Ricoh to help drive business growth; installs first RICOH Pro L5160 in the U.S.
MALVERN, PA, June 27, 2019 – Ricoh USA Inc. today announced GAM Graphics and Marketing, a full-service design, print and communication provider, has expanded its wide-format capabilities, ad

Magazine

Our July/August Issue

This issue covers the critical role print plays in converting readers to customers, why Informed Visibility needs to be part of your mail strategy, where we are when it comes to postal reform, and more.
 
A look at Informed Visibility, what it provides, and why you should be using it.
The power of print: Converting readers to customers.
Waiting for the other shoe to drop: What's going on with postal reform?
6 ways data could affect the mailing industry -- and your mail piece strategy.

Processing & Automation 

1. Logistics Tools for the Twenty-First Century Mail Center
2. Online Postage Comes of Age for Businesses
3. Are You Sure You Need to Replace Your Mailing Equipment?

Inserting & Sorting 

1. Reset Your View of Inserters to Total Cost of Ownership
2. Top 10 Items to Consider When Buying an Inserting System
3. If Mail Machines Could Talk…

Addressing 

1. Undeliverable As Addressed Mail: Where Does It Come From, and How Do You Fix It?
2. Don't Let Your Message Get Lost in the Mail: How to Avoid Mistakes in Addressing
3. Undeliverable Mail Today: The Cost Is Up (Part One)

Document Design & Composition 

1. I'm Not Dead Yet: Transactional Mail Is Still Alive and Kicking
2. How to Best Evaluate Different Production Techniques for Direct Mail
3. Avoiding the Top 10 Mistakes in Mail Piece Design

Receiving & Tracking 

1. Automating Returned Mail with RPA
2. Inbound Unbound
3. Inbound Parcel Management Today: New Technologies Rise to Meet the Challenges

Customer Communications 

1. How Much Do Paperless Documents Really Help CX?
2. It’s Time to Talk About Millennials and Direct Mail
3. Informed Delivery — Snail Mail Meets Immediacy and Online Accessibility

USPS Regulations & Updates 

1. The USPS Will Destroy Your Mail
2. Archiving Postal Data
3. Postal Terms Glossary

Disaster Recovery & Security 

1. Disaster Recovery Planning - Do It Now
2. You Better Watch Out: Mail Center Security
3. Education and Awareness: The Best Safety Precautions

Document Production & Printing 

1. Improving Color Quality through Color Management
2. 11 Common Mail Mistakes That Could Be Impacting Your Bottom Line
3. Mistakes That Should Never Have Happened

Marketing & Data Analytics 

1. Don’t Call It a Comeback: Direct Mail’s Influential Place in Marketing
2. Mail: Making the Most of Multi-Channel
3. Data Mining for Fun and Profit

International Delivery 

1. International Addresses… Demystified
2. It's a Global Market: Address It
3. Addresses and Discrete Grid Systems

Output Management 

1. Accountability throughout the Mailing Process
2. 11 Common Mail Mistakes That Could Be Impacting Your Bottom Line
3. Understanding Optimal Mail Piece Design and How It Affects Your Postage Budget

Quality Control 

1. What's an Ideal Mail Center?
2. 10 Hidden Things That Could Be Affecting Your Productivity
3. Four Ways You Are Wasting Time, Money & Resources in Your Operation

Follow Writers  

Patrick Brand
David Day
Vincent DeAngelis
Mark Fallon
Wes Friesen
Joy Gendusa
Adam Lewenberg
Chris Lien
Kim Mauch
Mark Rheaume
Mike Porter
Kurt Ruppel
Gary A. Seitz
Kathleen J. Siviter

2018-2019 Hot Companies