Even in an age of unprecedented digital connectivity, direct mail continues to be effective. Studies find that audiences’ recall of direct mail is 70% better than their recall of digital ads

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The 2019 Next Generation Campaign Awards, a contest to honor mail innovation, is proud to announce winners and notable participants of this year’s Next Generation Campaign Awards
The United States Postal Service offers three certification courses to the mailing industry: Mail Design Professional, Executive Mail Center Manager, and Certified Direct Mail Professional. Each
Westlake Village, February 26, 2019: SmartSoftDQ, the trusted address validation experts, today announced the launch of a new option for users of SmartAddresser, the all-in-one address cor


Our March/April Issue

This issue covers why a data hygiene program is paramount to the success of your operation, whether or not you may want to reexamine your partnership with a presort provider, how to merge your physical and digital communications strategies, and more.

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